We build your business as a manageable system: structure, processes, SOPs and KPIs. Then we connect a measurable flow of customers to that system — through Google, Yandex, SEO and content.
Payments, customer acquisition, sales, payroll, accounting, delivery — almost every critical process repeats at least once within 4 weeks. So 4 weeks is a full business cycle.
Source: Mike Michalowicz, “Clockwork” (2022).
Results don't depend on a specific person. Next step: automation and scale.
Every decision goes through you. What you need here is not software but order first — and that is exactly what this page is about.
The stages can't be reordered. Skipping the second to get to the third is the most expensive mistake.
Everyone knows who does what. Files, stock levels and records are not scattered. This is not a system yet — it is housekeeping.
The process is documented, with a metric and an owner. Results hold even when staff change.
Part of a working process is moved into software. Speed and accuracy go up, costs go down.
Systematization means making repeatable work visible, measurable and doable by someone else with the same result. Automation means handing part of that well-defined process over to software.
| Criterion | Systematization | Automation |
|---|---|---|
| Goal | Results don't depend on a person | Results come faster and cheaper |
| Object | Process, role, decision rule | A specific step in a process |
| Main tool | Agreements, standards, documented procedures | Software, integrations, hardware |
| Who does it | Owner and department heads | IT, integrator, in-house specialist |
| Type of cost | Mostly time and attention | Mostly money and technical resources |
| Cost of a mistake | Low — quick and easy to fix | High — the mistake repeats fast and at scale |
We build your business — from scratch or anew — as a manageable system. We don't “invent” the system: it already exists in your head and your team's heads; the job is to document it and measure it.
Departments, positions, reporting lines and authority. A job description for every position.
Key processes are mapped based on real observation — not an “ideal” on paper.
One simple metric per process; no more than 5–6 for the whole company.
Where money comes from and where it goes — visible every week.
It doesn't need a big budget — mostly the owner's time and discipline. We go through every stage together with you.
Consequence: a flawed process starts repeating fast and at scale.
Consequence: you can't prove results, and there's no budget for the next stage.
Consequence: the system can't handle real life and stalls on launch day.
Consequence: no one knows what worked, and fixes turn into guesswork.
A stand-alone agency brings leads but doesn't see sales or inventory. We connect advertising to the CRM: the source, cost and conversion to sale of every lead in one report.
Visibility where the demand is: search, ads and analytics.
From strategy to content — measurable marketing.
The main search channel: most search traffic in Uzbekistan goes through Google. Search, YouTube and display campaigns.
For audiences who search in Russian. Since 2024, ads can also be placed in Uzbek Telegram channels.
The largest audience in Uzbekistan. With a small budget, you access the official platform through partner agencies.
The main visual channel for B2C: requests flow straight into the CRM via Direct or a lead form.
Google first, Yandex for Russian-speaking audiences. Quality content in Uzbek (Latin script) is still scarce — that is an opportunity.
Uzum Market and Yandex Market: in-platform ads and product listing optimization.
The client always knows which stage they are in and what comes next. Each stage ends with a documented result, a measurable metric and a decision on the next step. You can stop at any stage.
An audit of processes, data and marketing. We show in numbers where you are losing money.
Target model: structure, processes, platform choice, KPI and roadmap.
ERP/CRM configuration, integrations, data migration, launch of ads and analytics.
Support, optimization, monthly reporting and next stages.
Diagnostic: 1–2 weeks; architecture (structure, processes, KPIs): 1–3 weeks. Implementation and reinforcement usually follow the 90-day roadmap.
We write SOPs together with your team, based on observing the real work. The person who does the job reviews their own procedure — otherwise the document won't work.
You can, but we don't recommend it: if leads come in and the sales team loses them, the ad budget burns. The minimum requirement is that all requests land in one CRM.
No. The ad budget is paid directly to Google and Yandex; our service covers strategy, setup, optimization and reporting.
At the start we record baseline values: cost per lead, conversion rate, sales cycle, inventory accuracy and so on. Every month we compare against those numbers.
On a free call, we run the starting test together and outline the first steps of your 90-day plan.